Crafting Better Businesses

I originally watched this video a few months ago and prior to viewing I had not heard of Freetail Brewing or of Scott Metzger. I was immediately drawn in when he presented the idea that the way our market works is failing communities by creating an economic incentive to buy big brand items instead of local options. He ties this argument back to the beer industry and how it had collapsed into a very small consolidated brand and style market. But consumers like variety, choice is important to us.